Great articles roundup: call to action mistakes, defining tech companies, sustaining startup media coverage, and the VC model
By Alexandra Reid
As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Copyblogger, GigaOm, The Flack and GeekWire.
20 mistakes that will undermine your call to action and cost you sales
As content marketers, we spend a lot of time obsessing over increasing traffic. It’s the sexy thing to do. However, the number of leads fails to match our expectations because we don’t spend enough time creating a killer call to action. There are dozens of call-to-action mistakes that can doom your efforts to convert traffic into leads or sales. Copyblogger shares 20 of the most common.
