The ‘born global’ disruption
By Tony Bailetti
Most new technology firms first focus on the domestic market and then internationalize slowly, one stage at a time. They become global by emergence, not by design. Recent evidence suggests that the conventional phased approach to internationalization that is widely used to grow new firms is not working as well as it used to. Stage models of internationalization take too long, cost too much, and increase risks for both investors and customers.
Technology entrepreneurs, as well as the academics, educators, service providers, and policy makers who serve them, need to search for better approaches to launch and grow technology firms.
