Getting the marketing right at an event product launch
This is the seventh article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Francis Moran and Alexandra Reid
Last time we checked in with Screenreach, the company was dealing with issues at the Apple application store to launch the new version of its Screach application. After coordinating efforts with external organizations and working through the problems at hand, the team managed to push through to launch. Following in the wake of this recent achievement, the team launched Screach’s sister product, Screach TV, at TechCrunch Disrupt NY in May. CEO Paul Rawlings explains what he and Chief Strategy Officer David Weinfeld did at the event to gain favour with investors and media.
