What technology firms must get right to internationalize quickly
By Tony Bailetti
Conventional approaches call for a technology startup to gradually internationalize from local to home continent markets before entering the global market. Unfortunately, these conventional phased approaches take too long, cost too much, increase stakeholders’ risks, and waste the passion of many talented people who develop innovative products and services for startups.
While many founders talk about making their new technology firms global, they act as if the local market is the real home for their products and services. The reality is that only a few entrepreneurs invest in projects designed to use resources and sell products and services in multiple countries within the first three years of their technology firms’ life cycles.
