Hard-cabled for success
By Jeff Campbell
I recently had a very refreshing day in terms of strategic marketing. I spent several hours with two entrepreneurs in Toronto who are building a great business. It is the way they are going about building the business that is so refreshing to me. It is a well-focused, pragmatic, and calculated strategic campaign to ultimately be the 800 lb. gorilla in a well-defined niche market. I am speaking of Shaun Ricci and Somen Mondal, co-founders of N4 Systems, and their safety and compliance service, Field ID. More about their success and future plans in a moment.
