Great articles roundup: Advocate armies, controversy, susceptibility, social media, startup ideas, and an Innovation Map
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Marketo, NextGen Journal, ReadWriteWeb, B2B Bliss, Ventureburn, and Montreal Tech Watch.
Building a B2B marketing brand advocate army
Great information on how to create a program to reward B2B brand champions, modelled after Marketo’s own champion program.
