The pitch from a neuromarketing perspective
By Bob Bailly
In the July 13 post on Francis Moran and Associates blog’s Great Articles Roundup, this excerpt was referenced and it caught my eye: The startup pitch in the corporate context.
You can tell a lot about a company by its approach to the business pitch. This post argues that the corporate business pitch could take some pointers from the standard VC pitch, which should always identify a clear problem, provide a compelling solution and be differentiated, aspirational, inspirational, and visually communicative.
The excerpt references a longer blog piece written by Joe Lee that contains great practical advice on the corporate pitch. I’m pleased to say his ideas are also supported from a neuro-scientific point of view.
