5 tips content marketers should take from journalists
By Alexandra Reid
As companies increasingly opt to bypass the traditional press in favour of content marketing, journalists are being increasingly sought after to tell company stories, communicate with their audiences, and deliver information that is valuable to their marketplaces.
Journalists are known to employ a number of practices to share news and other information with their audiences so that it is persuasive, easily understood and remembered. They tell balanced, well-researched, newsworthy and engaging stories to win the hearts and minds of the masses. Companies are beginning to realize that this style of communication works extraordinarily well for inbound marketing. The content marketing bar is rising as more journalists are hired to these positions and those marketers without journalism backgrounds are now obligated to learn and apply journalism best practices to improve their content marketing activities.
Here are a handful of best practices that I learned during my journalism years that I use to carry out content marketing activities for our agency and its clients:
