How to get the media’s attention with your dignity and reputation intact
By Leo Valiquette
Last week I talked about how any media coverage can be good media coverage if it provides an opportunity to establish rapport with a journalist.
Of course, this statement comes with a big fat caveat – it’s only true if said journalist is not on a witch hunt and sizing up you or your organization for a stake and a pyre. But if you have bad news to share, or find yourself embroiled in some kind of juicy scandal, then what you need is a program for crisis communications. That’s a different beast and not my focus here.
Instead, let’s look at how you can go about getting the media’s attention when journalists don’t have an obvious reason to come to your door or don’t know your story well enough to understand why they should.
