Truth … and sincerity … in advertising
By Leo Valiquette
Have you seen that commercial for a teeth-whitening toothpaste that features two “sisters,” one of whom says, “as a professional photographer …” but as she speaks, a disclaimer pops up on the screen that states this is not a photographer, but an actress?
Read zero on the credibility meter.
As Alex blogged about earlier this week in her inbound marketing post, more traditional outbound marketing, in which specific messages are pushed upon a target audience in a one-way flow of information, remains an important part of the marketing mix. The good old boob tube is the best place to see examples of it done right and done horribly, horribly wrong.
