2012 B2B content marketing trends
By Alexandra Reid
Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high technology companies.
The survey provides answers to content marketing questions about: what’s working and what’s not; who is creating content and what they are creating; and how marketers measure content marketing results.
Overall, the report demonstrates that content marketing is expanding dramatically in terms of tactics, forms and volume of content, with 84 percent of marketers reporting an increase in content marketing production over the next 12 months, and more than 30 percent of those respondents saying they are increasing their production significantly.
However, many B2B marketers are struggling in these activities because of tight budgets and are outsourcing much of their content production to agencies to keep up with competition.
