Great articles roundup: Personas, branding, content marketing, simplicity and social
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we read in the past week. On the podium this week are Velocity, Forrester, TopRank, The Washington Post, and Econsultancy.
‘You had me at hello’ – How to nail personalized marketing in B2B
Say “persona” to a marketer and nine times out of 10 he or she will need to fight an involuntary eye-roll reflex. Author Ryan Skinner is on a one-man mission to turn personas into the sexiest topic you work with. He covers a few simple ways to apply personas so that people see your marketing and think “Damn. I wish I did that.”
