Never forget your roots
By Leo Valiquette
A couple of weeks back, I expressed my firm belief about the portability of strong writing skills between disciplines, with particular reference to journalists who make the career transition into public relations or marketing. Here’s my promised followup on the importance of not forgetting your roots in the newsroom when it comes to writing copy and placing a story.
(DISCLAIMER: Everything I am about to say stems from the assumption that you are great at what you do. And, frankly, most writers are not, but that’s a subject for another time.)
Strong writing remains at the core of effective public relations and marketing activities and this has become even more apparent with the rise of content marketing. From the ubiquitous and often maligned media release, to blog posts ghost-written for CEOs and thought leadership articles placed with leading trade and industry press, the lessons learned as a journalist remain relevant. In addition to my points below, you might also want to read Alex’s post from a couple of months back, 5 tips content marketers should take from journalists.
