Don’t wait until your customers say goodbye to tell them you love them
By Francis Moran
I changed internet service providers this month and, while I was at it and since it was the same company, also cancelled my cable television service. It’s not something I did on a whim. I have been dissatisfied with the quality of the internet service I was receiving, and have long despaired of my provider’s customer service.
But that’s not why I switched. I’ve never been tempted to move from one ISP to another because, short-term promotional offers aside, the two major alternatives in my neck of the woods offered pretty much the same quality of service for pretty much the same price. And neither is any great shakes when it comes to customer service.
However, I recently learned of a local, independent service provider that offered far faster service for a lower price. Like in many other households, watching television for our family these days is much more a matter of streaming content from both paid and free sources on the web, and twice now I have bumped into the what once seemed to be a rather generous bandwidth cap with my current provider. In addition to the much higher speeds and lower cost, the cap with my new provider is more than three times higher.
