The thin line between being persistent and being a nuisance
By Leo Valiquette
One of the guiding principles at our affiliated PR agency inmedia Public Relations is that real work has only just begun when you hit the “Send” button on a news release blast. But this of course raises the next obvious question – how much “work” is warranted once that button has been clicked?
Let me back this up a bit. There are two key activities that must first be carried out before your itchy cursor should drift anywhere near the Send button: The development of the media materials and the development of the media list.
