Make sure you’re barking up the right tree
By Leo Valiquette
A couple of weeks ago, I wrote about walking the fine line between being persistent and becoming a nuisance when it comes to pitching a story to the media, but there’s another consideration that goes into that – making certain that you are barking up the right tree.
One of the rules of thumb that guides the efforts of our affiliated PR agency inmedia Public Relations is, you can’t put much faith in online directories, which are notorious for being out of date. As I said in my previous post, there is simply no substitute for primary research of publications and their websites, looking up editors and journalists and qualifying that they do indeed cover the kind of story you are looking to fire at them.
