The neuroscience behind elections
By Bob Bailly
Over a year ago I wrote a blog entitled Election emotion, where I looked at an article from Margaret Wente in the Globe and Mail. In it, she examined how decisions are made during elections. I’ve always been intrigued by electioneering, and must admit in my career to have managed five different communications campaigns for winning mayoral, Liberal and Conservative candidates in Alberta. As a “hired gun,” I’ve always looked at the challenge the same as I did for all my clients; it’s all about how customers — in this case the voting public — make decisions.
