Top 10 questions every strategic communicator should ask
By Caroline Kealey
Recently, I was honoured to have the opportunity to deliver a session at the IABC Canada 2012 Business Communicators Summit on the top 10 questions in strategic communications. As is always the case when you have a room full of smart, innovative communicators, the discussions were animated, the participation eager and the shared experiences invaluable.
The workshop was all about being prepared, being strategic and saving your sanity in managing client relationships. I shared my Top 10 Questions that every communicator needs to have in their back pocket — the questions that help you show off the fundamental value we contribute:
