Don’t spit your PR effort into the wind
By Leo Valiquette
Monday was a snow day across the Ottawa region, or, to be more precise, an ice rain day.
That left tens of thousands of kids with a bonus day off from school and parents tasked with finding alternative care arrangements. Many no doubt conceded defeat and took the day off rather than endure a hellish morning commute.
Today is another challenging one for parents. Elementary teachers with the Ottawa-Carleton District School Board are on a one-day walkout to protest the Ontario government’s Bill 115. Their action impacts almost 50,000 students.
Of the two events, the walkout should be the less disruptive. It does, after all, impact only elementary schools and only one of the Ottawa area’s school boards. Parents were also given five days advance notice.
Our fickle winter weather is seldom so accommodating.
