Do your PR people suffer from telephobia?
By Leo Valiquette
Just when I think it’s a dead horse that has been well and thoroughly flogged on this blog, I have a conversation with someone who gives it a fresh gasp of life.
It comes back to this: The real effort in a public relations launch begins when you hit “send” on the media release.
And yet, here I was this very morning, having a conversation with a new client about an upcoming PR launch that illustrated, once again, that too many practitioners in the trade would have their clients believe otherwise.
It was a typical touch base kind of phone call, in which I outlined the process of the standard Ramp Up and Roll Out media launch that is a fundamental part of what we do through our affiliated inmedia PR practice.
