Is that writer worth the cost of the ink?
By Leo Valiquette
When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on tight deadlines.
There is no better way to gauge someone’s abilities. Writing samples are all well and good, but there is no telling how much they have been cleaned up by a third party. The same approach was taken at our affiliated inmedia Public Relations practice, only in this context the assignment was a media release.
