Three (not so) simple strategies to avoid ‘losing the plot’ in marketing
By Rob Woyzbun
In today’s hyper-paced marketing and advertising world, it’s easy for marketing management to “lose the plot” related to the purpose of the firm, the understanding of the customers it serves, and finally the profitable creation, production and delivery of products and services.
There are numerous internal and external demands and distractions experienced by today’s marketing managers:
