Great articles roundup: Smarter marketing, entrepreneurship, women in tech, word of mouth, content marketing
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Ventureburn, Techvibes, Damn, I Wish I’d Thought of That and Velocity.
Smarter marketing: How minority report got it all wrong
In her article, Sarah Rotman Epps talks about the Smart Body, Smart World paradigm — how sensor-laden devices like wearables give us access to new domains of information. When speaking with marketing executives, Sarah finds a consistent comparison to the 2002 movie, Minority Report. She argues that the Minority Report-style marketing is a “dumb vision of the smart future” and provides some intelligent advice on implementing innovative tactics that rightly embrace the future of marketing.
