The folly (or possibly the wisdom) of discounting
By Francis Moran
I doubt if there’s a single business ever that hasn’t been asked at some point or other to discount its prices. For startups, it’s almost an inevitable part of the process in bringing their technology to market. There are pros and cons to discounting but, as you can probably guess from the headline, I’m not a big fan.
Here are some circumstances where discounting most often comes into play.
