Great articles roundup: Content marketing, entrepreneurship, startups, PR, the pivot
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and Fast Company.
Why even startups should practice content marketing
Greg Marlin outlines some compelling reasons why startups should engage in content marketing. The benefits of deploying a smart, well thought out plan include message and market testing, awareness and traffic generation, and shortening the sales cycle, for example. Read on to get a more in depth look at the pros of creating engaging, consistent content.
