Great articles roundup: Social measurement, bootstrapping, marketing, social media
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are memeburn, ReadWriteWeb, TopRank Blog and Fast Company.
Meaningful social measurement: A lesson from the underpants gnomes
Sam Beckbessinger looks at why measuring follower counts on social media is a meaningless metric that’s quickly falling out of favour. Instead, she proposes four more meaningful metrics that offer greater insight into the community you’ve created around your brand.
