Great articles roundup: Viral marketing, engaging community, a Canadian in the Valley, Space Oddity
By Hailley Griffis
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Convince&Convert, VentureBurn, Kim Garst, TechVibes and Commander Chris Hadfield.
Contagion, social media, and why things catch on
Jonah Berger, marketing professor at the Wharton School, discusses setting realistic goals with a viral marketing campaign and the science behind it.
