To sponsor or not to sponsor: 6 questions to consider
By Leo Valiquette
There is perhaps no marketing tool more disputed in terms of its ROI than sponsorship.
From charities, to naming rights on community ice rinks and signage at industry events, there are always hard questions that must be asked about whether seeing your organization’s name in lights will, in fact, translate into greater awareness among the customers you are trying to reach and make the phone ring more often.
