Great articles roundup: Customer stories, VC or not, getting things done, AdWords, plugging content
By Leo Valiquette
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are MarketingProfs, Ventureburn, Search Engine Journal, Fast Company and Convince and Convert.
Make content marketing authentic: The case of customer stories
Although many see content marketing as just that — marketing — smart marketers know that what they’re delivering is a great story. At the heart of that is truth, education, and personality — however imperfect it all may be. Jay Pinkert talks about the power of the customer story.
