Great articles roundup: Marketing investments, public relations, permission marketing, personal branding
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Marketing Tech Blog, TopRank, CopyBlogger and Business2Community.
Expectations on your marketing investment
Douglas Karr, President and CEO of DK New Media, goes over the importance of understanding where your marketing dollars are going, and how to optimize that. He compares outbound, advertising and inbound marketing, concluding that for a lot of people, inbound marketing is one of the best investments if you have the right resources and strategy.
