Summer is no time to slack off
By Leo Valiquette
Here we are, a few days from the Canada Day long weekend, with Independence Day in the United States not far behind. For many of us, it marks the beginning of a two-month stretch of general slacking as many workplaces downshift in response to mass vacation taking.
Or … maybe not.
I am heading into what promises to be one of the busiest two-month periods I have ever had as several clients ramp up various public relations and marketing efforts. Why? Because these clients understand that, while business may slow over the summer months, it certainly never stops.
It’s a disconnection between perception and reality that we haven’t focused on in a while, but I think always warrants a revisit this time of year.
