Social media marketing: Pitfalls and how to avoid them
By Megan Totka
Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using social media sites to their advantage. But social media can be a dangerous creature if you don’t know how to harness its power properly.
Social media marketing is quickly becoming a focus for many companies. Since some social media sites, Facebook in particular, are viewed millions of times per day, it’s critical to the success of small businesses to keep their page(s) up-to-date and use them as tools to interact with customers.
However, there are many pitfalls to social media marketing. Here are some common social media gaffes and how to avoid or remedy them:
