Do researchers and storytellers hold the key to improved productivity and startup survival?
By Jay Innes
Marketing and communications pros – hell, even PR folks and business developers – can force a smile after reading a study examining Canada’s productivity and following that with a scan of a Branham report on the Canadian ICT industry.
Deloitte Canada recently released The Future of Productivity: A Wake Up Call for Canadian Companies, assessing the worrisome trend that sees startups flourish and then flounder because growth and productivity aren’t sustained. The slowdown and full-blown failure of many startups is, the report states, a partial result of business leaders “not investing in the activities required to sustain growth.” The authors advise firms to increase their focus on gathering competitive intelligence as part of an effort to avoid slipping behind their peers.
“Canada’s entrepreneurs may have mastered the art of creating fast-growing businesses with great potential, but they fall short when it comes to sustaining them,” states the Deloitte study.
