Keeping constructively busy through these dog days
By Leo Valiquette
Summer, as I wrote in my last post, is no time to slack off from a marketing and PR perspective, but this raises the obvious question, what to do through July and August?
Most community business networking events are on hiatus. So too are conferences and trade shows. On any given week key spokespeople and thought leaders in your organization may be on vacation.
It may be a quiet time, a down time, but there are still things you can do.
The most obvious is focus on your social media channels and your blog. Throughout most of the year, busy marketing and communications teams struggle to keep these machines fed and use them as they are intended to engage in valuable dialogue with target audiences on a consistent basis. So use these summer workdays constructively to create and ingrain good social media habits into your organization. And if developing a sound and comprehensive social media strategy is one of those things that just keeps sliding off of the plate, now is the time to tackle the project in earnest so you are ready to pull the trigger when everything shifts into top gear again following Labour Day.
