The ultimate marketing challenge: Final Fling helps plan your own death
By Maurice Smith
How do you get people interested in planning for their own death?
It sounds like the ultimate marketing challenge.
As Tom Farmer, the founder of KwikFit, the UK tyres-and-exhaust chain, once remarked, “Nobody wakes up in the morning and says ‘I wish I had a set of new tyres for the car’.” Very few of us really want to plan our own funeral.
But that convention is changing. Driven, perhaps, by the decline of traditional churches and the growth of agnosticism, people are more open to the idea of planning their funerals, just as readily as they might prepare a will or bequeath personal items to loved ones.
Funerals are becoming less religious and more like joyous celebrations of life. It’s not unusual to hear rock music at the end of a funeral ceremony these days. It is also becoming more common to find burials taking place in remote and beautiful parts of the country, with the deceased buried in environmentally-friendly cardboard or some other sustainable container.
