By Alexandra Reid
In this podcast, originally created for IABC Ottawa’s The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more powerful marketing engagements. From content marketing to advertising to more traditional marketing strategy, Mitch explains why marketing must move beyond the first “p” – promotion.
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From all of us here at Francis Moran and Associates, we wish you a safe and happy (Canadian) Thanksgiving.
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Gabriel Weinberg, Mark Evans, David Crow, Amber Naslund, and James Carson.
Leaky bucket vs power law problems
Gabriel Weinberg offers a great analogy for the kinds of problems startups can face. Is your startup addressing a leaky bucket or a power law problem?
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By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are CIO, V3, Fast Company, MarketingWeek and Dave Fleet.
Big data analytics a big benefit for marketing departments
Today’s companies collect a lot of consumer data, but much of it sits on servers. Here’s how firms in a variety of sectors can mine that data and turn it into increased revenue (and how IT departments can help).
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By Alexandra Reid
Ottawa’s startup ecosystem received some much-needed support this month as TheCodeFactory launched Government to Startup (G2S), an incubator program developed by the learning centre’s founder and president Ian Graham to address the challenges faced by displaced government workers in Ottawa.
For those of you who have been ignoring the news lately, the Government of Canada has set in motion austerity plans that will see the reduction of 19,200 federal public service jobs over the next three years.
To encourage displaced workers to remain in Ottawa rather than uproot and seek employment elsewhere, the program will provide them with the skills and knowledge to start their own businesses. The program promises, “No startup will be left behind,” with the goal that participants will have fully functional and profitable businesses on exit.
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By Alexandra Reid 
