Happy Canada Day long weekend!
From all of us at Francis Moran and Associates, we hope you have a happy and safe Canada Day long weekend. Regular posting will resume tomorrow.
Great articles roundup: Entrepreneurial missteps, marketing strategy, the world of PR
By Hailley Griffis
As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Startup Professionals, Financial Post and the Huffington Post.
Many entrepreneurs over-think or under-think issues
Martin Zwilling, CEO and founder of Startup Professionals, Inc. assesses the overload of information that today’s entrepreneurs are swimming in, causing them to either over-think or under-think very crucial issues. He bases his points on Daniel Patrick Forrester ‘s book and offers key areas for reflective thinking.
Great articles roundup: Marketing investments, public relations, permission marketing, personal branding
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Marketing Tech Blog, TopRank, CopyBlogger and Business2Community.
Expectations on your marketing investment
Douglas Karr, President and CEO of DK New Media, goes over the importance of understanding where your marketing dollars are going, and how to optimize that. He compares outbound, advertising and inbound marketing, concluding that for a lot of people, inbound marketing is one of the best investments if you have the right resources and strategy.
Great articles roundup: App development, digital footprints, SEO agencies vs. content marketing agencies
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Gigaom, Memeburn, Search Engine Journal and Spin Sucks.
4 tips for developing applications that end users will actually end up using
Jordan Novet dives into the world of applications and notes that although companies are realizing that complicated enterprise applications don’t cut it anymore, a lot of applications still end up getting deleted. He looks at how to give employees applications that hold real value.
Great articles roundup: Cloud-based SMBs, customers, startup valuations, influence marketing
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Memeburn, Marketo, Ventureburn and Convince and Convert.
7 habits of highly successful cloud-based medium businesses
Riaan Pietersen looks at medium-sized businesses and talks about how they are no longer asking whether or not they should transfer to the cloud, but asking how to transfer. He reviews seven steps for switching to the cloud while gaining additional functionality and productivity.
