By inmedia
Our profession is under fire again this week with the lambasting the industry received from a CBS legal analyst, deriding PR as a wholly untruthful industry built on the premise that PR consultants are nothing better than paid liars on our clients’ behalf. He tried to dig himself out of the hole somewhat when he saw the incensed responses from commenters within and outside of the PR industry.
The PRSA has fought back with an official statement, defending both the integrity of PR practitioners and the industry as a whole.
The PR industry far too often is judged by its most ineffectual and dishonest members. PR agencies and practitioners that have integrity and their clients’ best interests at heart, would never agree to obfuscate the truth or to put out a bombastic news release that is full of so-called gobbledygook words that lack any real meaning and generally incite the conditioned response from editors and reporters of hitting the delete key.
This story is a tired one, but the usual suspects are covering it with gusto.
By inmedia
Here at inmedia, we’re big believers in monitoring the media to not only capture coverage of our clients but to scan for issues upon which our clients might have a worthwhile perspective, to see what competitors are up to and to get a general sense of what the media is covering. A more in-depth monitoring of the media, and a capability that inmedia also offers, is content analysis. This comprehensive monitoring of the media provides quantitative and qualitative data on the coverage that appears in the media and can be useful to organizations that are hoping to manage their reputations through media coverage. It is this methodology that seems to be behind the Cision Corporate Media Reputation Index for Q1 2008, released today.
According to an article at PRWeek online, “Cision’s Corporate Media Reputation Index ranks the largest 100 US companies based on positive and negative reputation-driving attributes in nationwide daily media, as well as business and news magazines.” To find out who the media darlings of the corporate world are this quarter, see the PRWeek piece; for last year’s lists, visit Cision’s web site to view the news release that includes several top ten lists for 2007.
By inmedia
Ziff Davis Enterprise, a B2B media company with many on- and off-line properties that have featured our clients, yesterday announced plans for the new Baseline/BTM 500 report. According to the news release, “this report quantifies and ranks how well the largest U.S. companies’ manage information technology to affect their financial performance.”
BtoBonline highlights the fact that “the methodology will be repeatable, allowing subsequent rankings to show changes in a company’s ability to leverage technology for business purposes.” It should be intriguing to see how company ranks change year over year and if those that rank highly in the initial exercise do so because of sound strategy or simple luck. Only time will tell.
At inmedia, we’ve always said that it’s not about the technology, it’s about the business case for the technology. It will be interesting to see which U.S. companies agree with our mantra. We look forward to the report being released in the October issue of Baseline Magazine and will no doubt post about the findings here on inmedialog.
By inmedia
According to widely published reports yesterday, including this excerpt from BtoB, “CNET Networks and Yahoo Thursday announced a three-year strategic partnership that includes content, advertising and search marketing components. Under the terms of the partnership, CNET.com will become a major third-party provider of technology content on Yahoo Tech and Yahoo News.”
This will provide valuable rebroadcast opportunities for those of our clients that are featured on CNET, extending our clients’ messages well beyond the readers traditionally reached by CNET alone, levering Yahoo!’s expansive reach.
