By inmedia
Ziff Davis Enterprise, a B2B media company with many on- and off-line properties that have featured our clients, yesterday announced plans for the new Baseline/BTM 500 report. According to the news release, “this report quantifies and ranks how well the largest U.S. companies’ manage information technology to affect their financial performance.”
BtoBonline highlights the fact that “the methodology will be repeatable, allowing subsequent rankings to show changes in a company’s ability to leverage technology for business purposes.” It should be intriguing to see how company ranks change year over year and if those that rank highly in the initial exercise do so because of sound strategy or simple luck. Only time will tell.
At inmedia, we’ve always said that it’s not about the technology, it’s about the business case for the technology. It will be interesting to see which U.S. companies agree with our mantra. We look forward to the report being released in the October issue of Baseline Magazine and will no doubt post about the findings here on inmedialog.
