By inmedia
Further to Francis’s post about the demise of the Halifax Daily News, a post on Gawker yesterday shows that it’s not just smaller, local newspapers that are struggling. The New York Times announced that it will be cutting 100 newsroom positions this year. Which begs the question, where will the wealth of writing and editing talent end up? Surely some will move online, perhaps others will switch sides and become PR practitioners… Good writers and hard workers will prevail, it’s just a matter of what platform will act as their new venue.
By inmedia
The blogosphere seems to be abuzz with the revelation that Canadians hold many powerful positions in the U.S. and international media. We’re everywhere! An article in yesterday’s National Post tweaked Gawker and the Huffington Post to the fact that a large contingent of Canadians are influential media pundits, editors and journalists. Just as Canadians seemingly dominate the entertainment field, be it music – Celine, Avril, Shania, Nelly, Feist et al – or movies – Mike Myers, Jim Carrey, Ryan Gosling, Ryan Reynolds, just to name a few – or books – Malcolm Gladwell, Douglas Coupland, Margaret Atwood, Michael Ondaatje and so on, so too does it seem that the true north, strong and free is well represented in the list of influential decision-makers in the media. Anecdotally, I was indeed surprised last year when my mother was planning on attending her high school reunion and discovered that she went to the same high school as Graydon Carter, Vanity Fair’s editor in chief. Pleasantly surprised though I was, sadly, my subscription cost remains the same.
By inmedia
Earlier this week, Brodeur announced new findings on how blogs are influencing traditional journalists. According to Jerry Johnson, head of strategic planning at Brodeur, “While only a small percentage of journalists feel that blogs are helpful in generating sources or exclusives, they do see blogs as particularly useful in helping them better understand the context of a story, a new story angle, or a new story idea. It appears that reporters are using blogs more for ethnographic research than they are for investigative research.”
Here are some highlights from the ongoing research project by Brodeur in conjunction with Marketwire:
- The majority of journalists said blogs were having a significant impact on news reporting in all areas tested – except news quality: The biggest impact of blogs is in the speed and availability of news. Over half also said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.
- Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
- Nearly 70% of all reporters check a blog list on a regular basis: Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. Nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.
- Journalists are increasingly active participants in the blogosphere: One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page.
- About half of reporters (47.5%) say they are “lurkers” – reading blogs but rarely commenting.
By inmedia
O&P Edge, an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic and prosthetic community, is featuring an article about marketing O&P practices. The article is a Q&A with our managing partner, Francis Moran. He provides insight into why marketing is important for this group and shares easy-to-follow marketing strategies. To read the article, click here.
By inmedia
We are going on hiatus for the holidays. We will be back in the New Year.
