By inmedia
Whatever your perspective on carbon footprints and how useful they are as a measure of our personal impact on this little planet, they seem to be continually in the media these days.
Business Week reports that the European Commission has developed a mobile application that individuals can download and use to monitor their carbon-producing activities.
Apparently, “A diary of emissions on a daily, weekly or even annual basis can be registered on the mobGAS website so people can compare their total with national and global averages.”
By inmedia
If you’re looking for the latest information from high tech visionaries and influencers, don’t look at these “flogs” (fake blogs) highlighted by Network World.
The Internet presents an incredible opportunity for companies and their top executives to tell their story and share there perspectives on emerging issues but because it’s an unregulated channel, readers should be wary of accepting what you read as the gospel. The advent of flogs is certainly a 21st century problem and although humorous and entertaining, companies and individuals should be cognizant of online reputations and attributions as they could not only potentially damage your reputation both on- and off-line but also present litigious individuals with a solid case for a juicy slander or libel suit. My husband’s grandmother used to say believe none of what you hear and only half of what you see. Strong counsel in this particular instance.
By inmedia
This morning, EcoGeek pointed me to a report by the American Consumer Institute, which has calculated the current and future effects that broadband Internet will have on our carbon emissions. The findings are really interesting.
“This study finds that wide adoption and use of broadband applications can achieve a net reduction of 1 billion tons of greenhouse gas over 10 years, which, if converted into energy saved, would constitute 11% of annual U.S. oil imports.”
To read the full Broadband Services: Economic and Environmental Benefits report, click here [PDF].
By inmedia
Ah robots, what an endless fascination we seem to have with the silver machines of the future. True to form, the Guardian reports today on the massive growth of the robot industry in the land of the rising sun.
“In Japan, robots can already be found working as home helps, office receptionists and security guards, as well as on the factory floor,” reports Justin McCurry. “Human endeavour is being supplemented – and even replaced – by mechanical efficiency in almost every area, from hands-free vacuum cleaners and golf-bag carriers to a robotic baby who teaches childcare skills to expectant couples, right down to freeing trapped wind and changing nappies.”
There are good reasons for the rapid adoption of robots in Japan (see population decline, strict immigration laws) but how long before we start seeing more mechanical friends in the Western world?
By inmedia
Today’s Marketing daily headlines feature included this piece that caught my eye: “Trees rejoice as Astral creates paperless annual report.” This initiative not only does the right thing by the environment, but also reduces clutter and provides a competitive differentiator for the company that’s doing it. It will be interesting to see if this trend catches on.
