By Francis Moran
I gave a presentation yesterday to a new networking meeting, the Montreal Startup Breakfast Club. I talked about developing a content marketing strategy, and reviewed the rigorous methodology we have developed to govern our own internal content-marketing activities as well as those of clients. The novelty of using the term “content marketing” was evident to the people in the room and my presentation was well received, notwithstanding my explanation that I use this relatively new term to describe things I have been doing all my working life.
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As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Startup Professional Musings, MarketingSherpa, Financial Post and ventureburn.
When It Comes to Tech Start-ups, Do Women Win?
Peter Cohan looks at whether women-led tech startups come out on top. He references the compelling conclusions of the anticipated Spring publication, Women in Technology: Evolving, Ready to Save the World by Vivek Wadhwa and Lesa Mitchell. He also recounts his interview with Joanne Wilson, investor in 31 start-ups, most of which are women-run, and wife of Union Square Ventures managing partner, Fred Wilson.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are: Techvibes, Fast Company, StartupNorth, Velocity and Convince & Convert.
Lessons learned the hard way: Canadian angel investor reveals his million-dollar mistakes
Joseph Czikk summarizes the eight biggest mistakes Canadian angel Greg Isenberg made as an entrepreneur and what he would have done differently. Number one item on the list: “Good copywriting is underrated.” Isenberg spoke Tuesday at the first GROWtalks event in Montreal.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Startup Professional Musings, Velocity and Memeburn.
We’re marketers, not soldiers: How combative competition is killing creativity
Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, PandoDaily, Jason Cohen and MarketingProfs.
How to configure your startup team
Mark Suster, 2x entrepreneur and current VC, has been known to base 70 per cent of his early investments on the team — in an unpredictable market with competitors, funding requirements or PR disasters for example, only great teams will pull through. Suster posts his slide deck on “How to build out your early team” and summarizes the key findings.
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