By Leo Valiquette
Last month’s content lineup featured great posts that shattered common myths about finding and defining a customer base and how to market an app, as well as insights on securing a patent and recognizing a great CEO. We also looked at the genius of Audi’s Spock vs. Spock ad campaign and some of the weak links in Canada’s commercialization ecosystem. And of course, there was plenty of sage advice for neuromarketers and strategists alike.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
May 13: The marketing genius of Audi’s Spock vs. Spock, by Leo Valiquette
May 15: Design by committee is just plain wrong, by Francis Moran
May 27: The third way that government can, and must, support Made-in-Canada tech, by Leo Valiquette
May 21: Why shouldn’t it be made in Canada?, by Leo Valiquette
May 07: If you’re so afraid of spilling the beans that no one knows you have any …, by Leo Valiquette
May 02: Startup Canada Communities seeks to build regional economies ‘from the inside out’, by Francis Moran
May 23: ‘Everyone’ is not your customer, by Francis Moran
May 09: 6 small business statistics that may surprise you, by Brent Barnhart, Chamber of Commerce
May 08: Accelerator metrics in Canada (or anywhere), by Jesse Rodgers
May 14: The business of evolution: We’re not as clever as we think we are, by Bob Bailly
May 16: Fiction: Media relations is ‘free advertising’, by Francis Moran
May 30: To sponsor or not to sponsor: 6 questions to consider, by Leo Valiquette
May 22: So you’ve developed an app … now how do you market it?, by Peter Hanschke
May 28: Selling an invention to a patent examiner, by David French
May 29: Everyone has competition, by Francis Moran
May 06: Peeling away the layers of a great CEO, by Denzil Doyle
Image: May 2013 Calendar Printable
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Under30CEO, Marketo Marketing Blog, Fast Company and Memeburn.
Tech Startup High Flyers: Israel, India and Brazil
Under30CEO takes a good look at Brazil, India and Israel, three of the most important tech hubs in the world outside of Silicon Valley. Thanks to the specialties they have already developed and their population bases of digital consumers, they are coming up with some incredible and innovative new technology.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup Professional Musings.
Going global at launch: Tips for building a micro-multinational startup
Gary Whitehill, relentless entrepreneur and driven philanthropist, passes on his advice on how to build a multinational company right from the beginning, even prior to the launch.
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By Leo Valiquette
Last month’s lineup featured great posts on how established companies should innovate, a startup CEO’s tips for wooing investors, the risks of discounting your product and the need for philanthropy to be a natural part of doing business. And of course, there was plenty of sage advice on what it takes to make marketing work.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
April 18: In search of that Entrepreneurial Spark, by Maurice Smith
April 23: What have you done for someone else lately?, by Leo Valiquette
April 11: Want more business from your website? Here are 6 things your customers need to see, by Tim Peter
April 24: A startup CEO’s tips for wooing investors, by John Hill and Leo Valiquette
April 25: The folly (or possibly the wisdom) of discounting, by Francis Moran
April 10: Best of: The saddest marketing story I’ve ever heard, by Francis Moran
April 17: My top travel tips, by Francis Moran
April 8: When is it time to say, ‘Our CEO’s got to go?’by Denzil Doyle
April 16: The imperatives of leaders, leadership and leading, by Bob Bailly
April 29: In it until everyone crosses the finish line, by Leo Valiquette
April 15: What an entrepreneur can learn from a literary conference: Part III, by Leo Valiquette
April 4: Trademark hygiene: A cautionary tale, by David French
April 30:Patent harvesting versus mandated innovation, by David French
April 3: ‘You can’t cross a canyon in two leaps’, by Francis Moran
April 2: Best of: Just the facts … no, these facts, by Leo Valiquette
April 9: What an entrepreneur can learn from a literary conference: Part II, by Leo Valiquette
Image: April 2013 Calendar Printable
By Leo Valiquette
In my various engagements as a freelance writer and marketing communications consultant, I often find myself working with the clients of a client.
It’s a situation that adds a whole new dimension to the relationship between service provider and client. Not only are you serving the needs of that primary client, but now you are also in the role of their ambassador; how you conduct yourself with their clients reflects on them.
For me, this typically manifests itself in this way: My primary client is providing a service to its clients which includes my services as writer and consultant. This most often involves situations where a media outlet is selling advertorial space (in other words, content marketing space) to their advertisers and I come in to help those advertisers fill that space with strong and effective content. There can be quite stringent deadlines to meet and my role is that of project manager as much as it is writer to herd the cats and ensure the job gets done on time.
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