By Leo Valiquette
It may have been a short month, by we still pulled together in February a rich lineup of content for marketers, entrepreneurs and investors alike. Hot topics included how not to do customer service, what’s to love and hate about technology marketing, the root causes of the so-called Series A crunch and the risks of “mentor whiplash.”
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
Feb. 5: Is the ‘last mile’ of sales automation keeping your reps from closing more business?, by Jeff Campbell
Feb. 7: The trouble with mentors is…, by Francis Moran
Feb. 21: 6 little things that tell your customers you don’t care, by Linda Moran and Francis Moran
Feb. 25: Ego capital and the ‘Series A Crunch’, by Ronald Weissman
Feb. 13: Getting to the point in drafting a patent application, by David French
Feb. 20: The traditional corporate presentation is dead!, by Anil Dilawri
Feb. 27: You just never know where a story is going to stick, by Leo Valiquette
Feb. 6: Does your business suffer from multiple personalities?, by Leo Valiquette
Feb. 11: Do you have the key ingredients for an effective board?, by Denzil Doyle
Feb. 26: App development today demands a three-in-one approach, by Peter Hanschke
Feb. 14: Why I heart tech marketing, by Francis Moran
Feb. 28: Why I hate tech marketing, by Francis Moran
Feb. 19: Do your PR people suffer from telephobia?, by Leo Valiquette
Image: February2013CalendarPrintable.com
By Francis Moran
Two weeks ago, with more than a deliberate nod to Valentine’s Day, I wrote about why I love working in technology marketing. I have spent most of my 25-year career in this exciting, dynamic and challenging sector, and with good reason, so the benefits obviously outweigh the detractions. But every coin has a flip side, and today I’m going to talk about some of the things I truly dislike about tech marketing.
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By Peter Hanschke
Welcome to the third installment of my blog on product managing myself. To recap, the first installment dealt with why I would even think of writing a mobile app. The second installment revealed the platform for my app and the importance of getting a name that is available and befits the app.
Today we’ll get into a meatier topic. Something that is fundamental to being a product manager – managing the intersection of product requirements, user experience and implementation AND remaining within a reasonable release window.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are: Techvibes, Fast Company, StartupNorth, Velocity and Convince & Convert.
Lessons learned the hard way: Canadian angel investor reveals his million-dollar mistakes
Joseph Czikk summarizes the eight biggest mistakes Canadian angel Greg Isenberg made as an entrepreneur and what he would have done differently. Number one item on the list: “Good copywriting is underrated.” Isenberg spoke Tuesday at the first GROWtalks event in Montreal.
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By Linda Moran and Francis Moran
Hey there, small or medium B2B technology company: Have you thought about what your actions are saying to your customers? Even if you don’t think you can afford a big company’s expensive embrace of high-touch customer service, at least you can stop shooting yourself in the foot. Here are six little things you might be doing, all of which tell your customers you don’t really care about them.
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By Leo Valiquette
