By Francis Moran
A few years back, my pal Ian Graham acquainted me with his “law of three.” If any subject or person or issue crosses Graham’s attention three times in relatively short order, he believes he ought to pay attention to it. It’s an intriguing notion that I have found plays out in my own life more often than I might expect. Graham’s law intersected last night with my colleague Leo Valiquette’s piece earlier this week about “the mocking white glare of an empty page.” Having begged off posting yesterday to finish a client project and faced with having to produce a post for today, I was struck by an article I read about Canadian movie house Alliance Films seeking to charge Canadian journalists as much as €2,500 for interviews with bold-name stars such as Brad Pitt at this year’s Cannes Film Festival. It was the third article I read this week about interesting and controversial developments in modern journalism and, not wishing to be mocked either by my empty screen or by my hardacre blog editor, the idea for this post was clumsily conceived.
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We kicked off the second year of our new blog with a strong month of posts that covered a wide range of topics including leadership, content marketing, SEO, Pinterest for B2B businesses, trademarks, free tools for social media and PR, and succession planning.
On that final point, we said a sad farewell to a valued colleague last month. For our Linda Forrest, it was time for a new challenge in a new city. After a successful seven years with us, Linda has taken on the role of Digital Media Communities Manager at the Canadian Digital Media Network based in Kitchener/Waterloo. We welcome you to reach out to her on LinkedIn or Twitter to stay in touch.
Without further ado, here are our posts, in case you missed them, from February.
February 8: Giving your team ownership by Francis Moran and Leo Valiquette
February 15: Burning the candle at both ends as the clock ticks down by Francis Moran and Leo Valiquette
February 21: What an IP Coordinator should know: Something about trademarks by David French
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from February, as ranked by the enthusiasm of our readers:
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By Linda Forrest
In the modern age of wikis and intranets, there’s no excuse for your PR program to fall apart when there’s a change in personnel.
Here are some top considerations for when your account director leaves and what succession plans should be in place to prevent all the tangible and intangible data associated with managing your PR program from walking out the door when you change account teams or even agencies.
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By Linda Forrest 
Earlier this week, Alexandra wrote a post about some of the free tools she uses to monitor social media activity for our clients. Today, I’m sharing how free tools like Google Alerts and HARO can be used to bolster your PR effort. While these tools don’t provide you with the full spectrum of capabilities essential to a successful PR program, for a bootstrapped startup it’s reassuring to know that there are free resources available. What follows is a small sampling of tools and the capability they provide.
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By Linda Forrest
Many of us are heading into a long weekend, something which makes the Friday clock tick just a little bit more s l o w l y. To help alleviate the painful drip of time before your extended weekend, here, for your pleasure, I’ve compiled a handful of Internet memes about PR, social media, and marketing.
For those of you wondering about what Internet memes are, Wikipedia offers this description:
The term Internet meme (
/ˈmiːm/; meem)[1] is used to describe a concept that spreads via the Internet.[2] The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.
If you’re looking for examples, Wikipedia also has that covered. KnowYourMeme is working on documenting all of these Internet phenomena.
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A few years back, my pal Ian Graham acquainted me with his “law of three.” If any subject or person or issue crosses Graham’s attention three times in relatively short order, he believes he ought to pay attention to it. It’s an intriguing notion that I have found plays out in my own life more often than I might expect. Graham’s law intersected last night with my colleague Leo Valiquette’s piece earlier this week about “the mocking white glare of an empty page.” Having begged off posting yesterday to finish a client project and faced with having to produce a post for today, I was struck by an article I read about Canadian movie house Alliance Films seeking to charge Canadian journalists as much as €2,500 for interviews with bold-name stars such as Brad Pitt at this year’s Cannes Film Festival. It was the third article I read this week about interesting and controversial developments in modern journalism and, not wishing to be mocked either by my empty screen or by my hardacre blog editor, the idea for this post was clumsily conceived.
