By Linda Forrest
Many of us are heading into a long weekend, something which makes the Friday clock tick just a little bit more s l o w l y. To help alleviate the painful drip of time before your extended weekend, here, for your pleasure, I’ve compiled a handful of Internet memes about PR, social media, and marketing.
For those of you wondering about what Internet memes are, Wikipedia offers this description:
The term Internet meme (
/ˈmiːm/; meem)[1] is used to describe a concept that spreads via the Internet.[2] The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.
If you’re looking for examples, Wikipedia also has that covered. KnowYourMeme is working on documenting all of these Internet phenomena.
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This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from September 2007. We welcome your feedback.
By Linda Forrest
Working in the technology realm as we do, it is inevitable that we encounter many, many acronyms in our daily work. A quick scan of the blogosphere reveals that it’s a hot topic amongst technology marketers like Chris Hoskin and analysts alike.
There are so many acronyms in play and unfortunately a lot of them overlap. When you see CMS, do you think it means content management system, or contact management system, or code management system, or client music synthesis, or…
What about BPM? Coming from a musical background, I had always associated this particular acronym with beats per minute. How wrong I was. It can also mean business performance management, business process management, or business process modeling. POS could mean point of sale, point of service, or piece of… you get the idea.
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By Francis Moran
This blog was launched one year ago yesterday.
On February 1, 2011, we officially re-striped our long-standing inmedia Public Relations blog to indicate that I was evolving — pivoting would be the verb if I was a tech startup — my consulting practice. While the (now) 13-year-old technology PR agency I founded in the heat of the dot-com and telecom bubble in the late 1990s would and does continue, I wanted to spend more of my time tackling the higher-level marketing issues with which every B2B technology company must grapple. “For too long now, I have been painfully aware of just how dimly acquainted technology is with marketing,” I wrote in that first post a year ago, and I set out to change that.
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By Linda Forrest
To be an effective modern marketer, one must be an adept communicator. In the modern world, one where electronic communications are at the fore of our personal and professional lives, that includes a lot of written communication. With the rise of social media, users have many more opportunities to write, whether it’s in 140-character bursts on Twitter or lengthy missives on a blog. While some bemoan that the space constraints of text messages or Tweets are ruining the English language, and dooming younger generations to being unable to string words together in a cohesive fashion, others disagree; the jury remains out on the matter.
Given the increased frequency with which modern communicators must pick up their digital pens and turn out prose, how can they keep their proverbial saws sharp? To what resources can they turn to improve their vocabularies, and improve their writing abilities?
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As is usually the case at this time of year, we will be taking a well-earned rest between Christmas and New Year’s Day. We’d like to take this opportunity to wish happy holidays and the very best for 2012 to all of our readers, our clients and our friends in the technology communities in which we work.
