This is a guest post from investment coach Martin Soorjoo. We welcome your comments.
By Martin Soorjoo
During the course of writing a book on pitching, I reminded myself of the magical presentation skills of Steve Jobs. I watched his mesmerizing Macworld presentations from start to finish, and read and re-read the text of his insightful and inspirational 2005 Stanford commencement address.
It therefore came as a deep shock to me to find out that, within hours of sending the completed manuscript to my publishers, Jobs had passed away. Having watched his presentations so many times on video recently, he was, in my mind, very much alive.
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By Alexandra Reid
I sat down with Marc McArthur, manager of the Ottawa Cleantech Initiative at OCRI, to discuss the upcoming Canadian Cleantech Summit and how it will seek to further Canada’s global competitive stance in the cleantech sector.
As the largest event for clean technologies in the country, the Second Annual Canadian Cleantech Summit will offer a diverse program with presenters and attendees representing the scope of Canadian capabilities, expertise and opportunity in cleantech research, venture capital, international market access and policy decision-making. It will bring together leading entrepreneurs, investors, executives, international trade representatives, corporate partners and policy makers who will facilitate discussions to help draw a roadmap that will direct Canada’s future involvement in the space. Whatever role you play in the cleantech sector in Canada, there will be insight, relationships, networks and interesting sessions at the Summit to help you rise to the next level in your industry, says McArthur.
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By Francis Moran
When a product fails miserably in the marketplace, why is the customer blamed for not wanting to buy it?
Hang on, you say; that doesn’t happen, does it? Well, it did, and in spades, just last week.
Three well-established brands competed openly for the custom of a large pool of potential buyers. Their marketing campaigns used every media format available — television, radio, billboards and other outdoor, print, social media, telemarketing, direct mail, media relations, events and much, much more. Key spokespersons and local brand representatives travelled constantly throughout the marketplace bringing brand messaging directly to potential buyers. There has never been, perhaps, a more intensive, expensive and well-coordinated an effort to woo customers than was exhibited by these three brands.
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Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.
August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette
August 4: Is your invention novel enough to warrant a patent? by David French
August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette
August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette
August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette
August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette
August 31: File early, file often to accommodate changes in U.S. patent law by David French
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Whether you’re celebrating Canada Day or Independence Day, we want to wish you all a happy and safe holiday long weekend.
Regular posting will resume on Tuesday.
Image: LP Custom Embroidery
By Martin Soorjoo
