By Rob Woyzbun
In today’s hyper-paced marketing and advertising world, it’s easy for marketing management to “lose the plot” related to the purpose of the firm, the understanding of the customers it serves, and finally the profitable creation, production and delivery of products and services.
There are numerous internal and external demands and distractions experienced by today’s marketing managers:
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are copyblogger and Read Write Web and three great articles from Fast Company.
Forget the mission statement. What’s your mission question?
Questions (as opposed to statements) can provide a reality check to a business and are designed to keep a company focused on what matters most, writes Warren Berger.
By Jason Flick
We made a very happy discovery this year at Mobile World Congress (MWC) and the Consumer Electronics Show (CES): There’s a $200-billion market out there for the taking. A market in which almost every customer is unhappy with dated products and overall experience, but expected to tolerate regular price increases.
I’m talking about the global TV market (video on demand, cable, satellite, IPTV), which totaled $137 billion in the first half of 2012, according to Infonetics Research.
By Denzil Doyle
In my last article I wrote about the role that a board of directors can play in the success or failure of a company and how to go about recruiting one. In this article, I will give an example of a board model that shareholders could feel good about and one that had danger signals written all over it right from the beginning.
A rough ride for RIM
I will start with the one with the danger signals. About four years ago, when Research in Motion was flying high, I attended a talk by a seasoned CEO who was very critical of many aspects of corporate governance at RIM, but particularly about the existence of two CEOs. It was the strong consensus of the meeting (which took the form of a panel discussion) that a dual-CEO system does not work and that the RIM board was negligent in allowing it to happen there.
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Version One Ventures, Ventureburn, MarketingProfs, Techvibes and SmartBlog on Social Media.
Does your product pass the toothbrush test?
Are the products you are building important enough that people will use them at least twice a day? Boris Wertz of Version One Ventures uses the toothbrush as a metaphor for user engagement. He states that “High repeat usage = large potential business.”
