By Alexandra Reid
As usual, we covered a lot of ground this month on our blog. We argued that RIM won’t commit suttee, why Harper’s free trade efforts need more thought, how Don Drummond’s arguments on Canadian business are flawed, and we also offered loads of advice for PR and marketing professionals.
Here are our posts from August, as ranked by the enthusiasm of our readers:
August 27: Harper’s free trade efforts need more thought by Denzil Doyle
August 29: Thinking outside the bunker by Leo Valiquette
August 30: Marketing’s hidden treasure map by Francis Moran
August 13: Secrets of bulletproof marketing implementation by Rob Woyzbun
August 8: 5 tips content marketers should take from journalists by Alexandra Reid
August 14: Five common content marketing mistakes by Alexandra Reid
August 1: Any press is not always good press, but it may pay dividends down the road by Leo Valiquette
August 28: 2012 B2B content marketing trends by Alexandra Reid
August 22: Inbound marketing: An alternative to traditional PR? by Alexandra Reid
August 23: Truth … and sincerity … in advertising by Leo Valiquette
August 2: Waterloo will not commit suttee on any RIM funeral pyre by Francis Moran
August 9: How to get the media’s attention with your dignity and reputation intact by Leo Valiquette
August 21: The case for inbound marketing: What’s in it for you? by Alexandra Reid
August 15: The buck has to stop with whoever owns the byline by Leo Valiquette
August 16: Unleash your inner consultant by Caroline Kealey
August 7: Don Drummond on productivity by Denzil Doyle
August 10: The worst marketing sin by Francis Moran
Image: Curt Fleenor Photography
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Read Write Web, The Globe and Mail, All Things D, Small Business Trends, Social Media Examiner and ClickZ.
Why venture capital no longer defines innovation
Today’s venture capital deal flow to innovative new companies looks a lot like a fat man trying to squeeze into a slim Italian suit — it just doesn’t fit. The new shape of innovation is a lot more inclusive of new approaches and sources of startup funding. Author Michael Tchong explains what that might look like.
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By Leo Valiquette
Last week I talked about how any media coverage can be good media coverage if it provides an opportunity to establish rapport with a journalist.
Of course, this statement comes with a big fat caveat – it’s only true if said journalist is not on a witch hunt and sizing up you or your organization for a stake and a pyre. But if you have bad news to share, or find yourself embroiled in some kind of juicy scandal, then what you need is a program for crisis communications. That’s a different beast and not my focus here.
Instead, let’s look at how you can go about getting the media’s attention when journalists don’t have an obvious reason to come to your door or don’t know your story well enough to understand why they should.
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By Alexandra Reid
As usual, we covered a lot of ground last month on our blog. We talked about social media, customer service, content marketing, trademarks for small businesses, neuromarketing, the trials of RIM, government funding for startups and what they have to get right to go global. In case you missed any of our posts, here’s a handy roundup:
July 9: Trademarks for small businesses in little towns
July 23: What technology firms must get right to internationalize quickly
July 25: Have the feds finally found the right way to back winners?
July 30: The pitch from a neuromarketing perspective
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from July, as ranked by the enthusiasm of our readers:
July 26: Hard-cabled for success
July 31: A nice little story about the value of storytelling in content marketing
July 16: The best time to start a business
July 17: 5 qualities of a great ghostwriter
July 24: Throttled by those five ubiquitous rings
July 10: 7 reasons why people hate your B2B business blog
July 11: Your audience will judge you by your cover
July 3: The top 10 truths of social media
July 18: Where is Ottawa’s International Startup Festival?
July 12: Managing perceptions and product at RIM like Apple did
July 19: Why I like customer advisory boards
July 5: The price of everything, the value of nothing and customer service
Image: Cynthia Frenette
By Francis Moran
An article in The Verge this week posited the not uncommon suggestion that as goes RIM, so go the fortunes of its home town, Waterloo. Now, I’ve been travelling down to Waterloo every couple of months for the past four or five years, and we’ve written a heck of a lot here about what’s going on in the tech scene there. And I just don’t see any circumstance wherein that town needs to throw itself on any RIM funeral pyre. (And, for the record, I’m a long way from believing that RIM’s demise is in any way yet predestined.)
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By Alexandra Reid 
