This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.
By Bob Bailly
In my last post we looked at research that suggests there may be a darker side to our growing reliance on technology. The brain development of our “digital natives” may even be negatively affected by continued exposure and use of video and computer applications. But is this truly the case?
Barbara Arrowsmith Young struggled with dyslexia while growing up and had difficulties with problem solving and visual and auditory memory. Finding connections between things, such as the relationship between the big hand and the little hand on a clock, was impossible. However, she also had areas of brilliance. Tests done later in life proved that her auditory and visual memory was in the 99th percentile and her frontal lobes were exceptionally developed, giving her a driven, dogged quality. She learned enough tricks to compensate for her difficulties and went on to study psychology in university.
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This is the second article in a continuing monthly series chronicling the growth path of CommentAir Technologies, a startup based in Ottawa, Canada. CommentAir is developing a wireless technology fans can use at sports venues to receive the same real-time commentary as fans watching from their televisions, a wireless technology that also creates a platform for targeted consumer interaction. We invite your feedback.
By Francis Moran and Leo Valiquette
For a pre-revenue startup that is bootstrapping its way to market, incurring the cost to travel to another city to attend an industry trade conference with an admission price of $1,000 may appear to be an expensive endeavour. For Katie and Luke Hrycak, sibling co-founders of CommentAir Technologies, it’s the kind of opportunity they can’t afford to let slip by.
The 2011 Sports Management Conference and Trade Show, taking place in Toronto on Nov. 14 and 15, features dozens of speakers from the senior ranks of professional sports from across North America, from team owners and league commissioners, to broadcasters and professional services which cater to the industry. It is the very sort of high-profile event they need to draw attention to CommentAir’s programmable earpiece technology.
“I‘m raising the money to attend at least one day and track down the people that I want to talk to,” said Katie. “This also requires a lot of research for knowing faces of those individuals so that I have a game plan walking in.”
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By Alexandra Reid
I sat down with Marc McArthur, manager of the Ottawa Cleantech Initiative at OCRI, to discuss the upcoming Canadian Cleantech Summit and how it will seek to further Canada’s global competitive stance in the cleantech sector.
As the largest event for clean technologies in the country, the Second Annual Canadian Cleantech Summit will offer a diverse program with presenters and attendees representing the scope of Canadian capabilities, expertise and opportunity in cleantech research, venture capital, international market access and policy decision-making. It will bring together leading entrepreneurs, investors, executives, international trade representatives, corporate partners and policy makers who will facilitate discussions to help draw a roadmap that will direct Canada’s future involvement in the space. Whatever role you play in the cleantech sector in Canada, there will be insight, relationships, networks and interesting sessions at the Summit to help you rise to the next level in your industry, says McArthur.
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This is the second article in a continuing monthly series that will chronicle the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Francis Moran and Leo Valiquette
When we caught up with Screenreach Interactive founder and CEO Paul Rawlings last week, he was in the midst of packing for a trip to New York, where he was booked as a panellist for the Digital Signage Investor Conference.
Digital signage, a so-called form of “out-of-home advertising,” delivers video content, advertisements and messages to specific locations at specific times on static or touch screens, often in combination with movement detection and image capture technology. According to one recent industry forecast, the market is growing at a compound annual rate of 40 percent, with 22 million digital signs expected to be deployed world-wide by 2015.
For Screenreach, it’s an industry ripe for the Screach app.
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By Linda Forrest
Back when I was doing publicity in the music industry, working largely for independent artists, I’d often discuss with my colleagues what it would be like to be the publicist for a major, in-demand, household-name artist, how different the job would be. Rather than spending the majority of my time on outreach, I rather imagined that the role would be relegated largely to that of gatekeeper, traffic cop and reputation manager.
When it comes to media relations for technology companies, the same discrepancies apply – there are some distinct differences between doing media relations for a small- to medium-sized business and doing the same for a multinational conglomerate. But there are some best practices that hold true regardless of whether the company you’re promoting with its media marketplace consists of two employees or two thousand.
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By Bob Bailly
